In this extensive explanatory decree consisting of 32 paragraphs the Plenary Session has clarified, in particular, that:

- the information which must be placed by virtue of legal regulations or which is placed by virtue of a custom of business circulation, as well as placement of the name of organisation at its location and another information for customers just at the place of realization of goods, do not constitute advertising (para 1);

- advertisements dissemination through electric communication networks is permitted only on the condition of having a preliminary consent of subscriber and addressee for getting such information. Such consent may be given in any form. This provision entails in fact a prohibition against SMS-advertisements, which were not preordered by the subscriber, and against electronic mail (para 15);

- when deciding whether the words used in an advertisement are abusive or whether images, comparisons and expressions are obscene, no special expertise is normally required, and therefore the refusal of a court to appoint expert examination is not by itself a ground for the reversal of judicial decision (para 16);

- if the installation of a road sign or placing upon it an information which formally meets the criteria of advertisement was approved in proper procedure by the State Inspection for the Safety of Traffic Movement and such information meets the requirements of the relevant State Standards, the information in question does not constitute an advertisement (para 12).

Practical consequences: court decisions based on other interpretations of the legislation on advertising may be reversed on the grounds of para 5 of part 3 of Article 311 of Commercial Procedure Code of the Russian Federation.